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Digital Marketing

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.

Digital marketing activities are Search Engine Optimization (SEO), content marketing, Content Automation, Campaign Marketing, and e-commerce marketing, Social Media Marketing, e-mail direct marketing, SMS, e–books, and any other form of digital media.The fundamental concept in digital marketing is based on the inbound marketing approach or generally it’s called customer centric approach.

According to the Digital Marketing Institute, Digital Marketing is the use of products to promote or market products and services to consumers and businesses.